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How Pop Mart has developed
The video discusses the success of a company named "泡泡马特" (Pāo Pāo Mǎ Tè) in the Chinese market, focusing on their unique approach of using small niche intellectual properties (IPs) for their trendy toy products. By understanding consumer emotions and values, they have successfully created a market for their products, highlighting the importance of catering to emotional values in the consumer market.
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Published on 2025-04-17